Sales and Marketing Plans by Marketstrat - Sydney based Marketing Consultants

Our Marketing Plans will help you target your most profitable markets with practical, affordable and innovative strategies.

Each Marketing Plan will be prepared and fully documented on-site with you and your sales and marketing team. It will review the effectiveness of your current marketing plan and explore opportunities to introduce new strategies that will increase your sales and market share.

Your Marketing Plan will help you and your marketing team to:

  1. Identify and target emerging customer and market opportunities.
  2. Profile and target key customer needs and their purchasing preferences.
  3. Define and strengthen your market positioning and branding strategies.
  4. Prioritise and achieve your sales, margin and growth objectives in each target market.
  5. Create new leads and enquiries with effective advertising, promotion, PR and sales strategies.
  6. Support your sales team in converting their sales with effective proposals and selling techniques.
  7. Increase your repeat business and target up-selling and cross-selling opportunities.
  8. Set, monitor and promote your capacity, lead times, trading and service levels.
  9. Protect, nurture and extend your referral networks.
  10. Review, manage and expand your distributor and reseller networks (if applicable).
  11. Research, develop and successfully launch innovative products and services.
  12. Ensure your pricing strategies will maximise your returns in each target market.
  13. Prepare and utilise effective sales and marketing budgets and reports.
Your Sales and Marketing plans will ensure that each of these decisions is prioritised to achieve the most cost effective outcome for your business. Our marketing consultants are Sydney-based and have an excellent understanding of markets across a broad cross-section of service, manufacturing and retail business. Once prepared, your Sales and Marketing Plans can be regularly discussed and reviewed throughout the year and can also be integrated into a Business Plan and Budgeting framework.